BigXthaPlug isn’t here to play second fiddle — he’s here to own the whole damn stage. And with “Primetime”, he’s doing just that. Sitting at over 4.1 million YouTube views as of July 2024, the track has become a hard-hitting underground anthem and a bold declaration from a voice that’s quickly becoming one of the most distinctive in Texas hip-hop.
Released January 27, 2023 via exclusive license to UnitedMasters, “Primetime” doesn’t ease you in — it hits you head-on. Behind booming production, BigX delivers bar after bar with a presence that feels bigger than life, rooted in the kind of confidence you can only earn grinding it out in the trenches.
Q: You’ve got a sound that’s Southern to the bone, but it doesn’t feel like you’re just chasing nostalgia. How did you develop that blend?
BigXthaPlug: I’m Dallas all day, Texas all day. That’s in me. I grew up on UGK, I grew up on that real trunk-rattling sound. But I’m not trying to be a copy of anyone. I mix that old-school grit with what’s real for me right now. You hear UGK in there, you hear some Moneybagg Yo vibes, but it’s still me.
It’s a voice that’s deep, rich, and commanding — and a flow that’s clean and deliberate. In “Primetime”, every line drips with the swagger of someone who’s been through the struggle and lived to tell about it.
Q: A lot of people talk about “Primetime” as a statement record. Was that the goal?
BigXthaPlug: Yeah. This ain’t just a track you throw on at a party — it’s an intro. I’m letting people know, “I’m here. I earned this. This is my time.” Everything I rap comes from a real place. It’s not about what’s trending on TikTok or what’s gonna go viral this week. It’s my life.
That realness is exactly what sets him apart in a crowded rap landscape. Where others recycle the same trap beats with interchangeable hooks, BigX keeps the focus on storytelling and authenticity.
Q: Your music feels like it’s speaking directly to people who’ve been through it. Was that intentional from day one?
BigXthaPlug: Always. I make music for the hustlers, for the people who had to fight for every inch. If you’ve had to talk your way out of the mud, you’re gonna hear yourself in my songs. That’s the connection I want.
From “Mmhmm” to “Texas”, BigXthaPlug’s catalog is stacking up into one of the strongest in today’s Southern rap scene. His official YouTube channel is a steady stream of heavy tracks and street visuals, building a brand with no gimmicks — just bars, bass, and boldness.
Q: What’s next?
BigXthaPlug: More music. Bigger shows. More people knowing my name. I’m just getting started.