Even from the windswept shores of Iceland, Of Monsters and Men have built a digital bridge to fans across the globe. The Grammy-nominated indie folk/rock band — known for anthems like “Little Talks” and “Crystals” — aren’t just making music; they’re creating a living, breathing online community.
We sat down (virtually, of course) to talk about how they keep that connection alive.
Q: If a fan wants to know everything that’s happening with the band right now, where should they go first?
Nanna Bryndís Hilmarsdóttir (vocals, guitar): Our official site — ofmonstersandmen.com — is where it all starts. It’s like the band’s living room. Tour dates, merch, music, news — everything lives there. If you want the official word, that’s the place.
The site is more than a news feed. It’s ticket central, merch shop, and video library rolled into one. From brand-new announcements to behind-the-scenes tour clips, it’s designed for both casual browsers and die-hard followers.
Of Monsters and Men know that music fandom in 2025 is about more than just listening. It’s about talking, reacting, and sharing.
Q: How do you keep the conversation going with millions of fans?
Ragnar Þórhallsson (vocals, guitar): Facebook is still huge for us. Almost two million people are on there, and it’s a real community. We do live Q&As, share news, and just… talk to people. It’s not about shouting into the void. It’s about building a shared space.
On SoundCloud, fans get full tracks, acoustic takes, and exclusive remixes. It’s a space where the music can live a little rougher around the edges — more like a personal playlist than a polished album.
And then there’s YouTube — the band’s most cinematic outlet. The official channel holds everything from epic music videos and lyric animations to live performances and curated playlists.
Q: How important is video to your storytelling?
Nanna: Hugely important. Our music is about atmosphere, and visuals help expand that world. You can hear the song, but on YouTube, you can step inside it.
Of Monsters and Men’s digital footprint isn’t an afterthought — it’s an extension of their art. By blending official updates, intimate moments, and exclusive content, they’ve created a network of spaces where fans can connect with both the music and each other.
Whether you’ve been with them since the My Head Is an Animal days or you’re discovering them for the first time, there’s a door open somewhere online. Step in, say hi, and you might just find yourself in the middle of a conversation that stretches from Reykjavik to Rio.